Visa Goes Mobile with Local, Real Time Mobile Deals and Discounts at the Gap | Mobile Marketing Watch
Credit card giant Visa announced Thursday that it’s working with  prominent retailer Gap to roll out a new mobile discount experience to  shoppers.
Based on the specifics announced of the partnership,  Visa will push real-time discounts and promotions to consumers via SMS  text messages.
Gap customers who opt-in to participate in the  service are notified of money-saving discounts or promotions in  real-time while shopping.
Visa’s global processing network, the  company says,  connects millions of merchants and thousands of financial  institutions around the world. Consequently, Visa now has the ability  to enable the technology behind this new mobile service.

Visa Goes Mobile with Local, Real Time Mobile Deals and Discounts at the Gap | Mobile Marketing Watch

Credit card giant Visa announced Thursday that it’s working with prominent retailer Gap to roll out a new mobile discount experience to shoppers.

Based on the specifics announced of the partnership, Visa will push real-time discounts and promotions to consumers via SMS text messages.

Gap customers who opt-in to participate in the service are notified of money-saving discounts or promotions in real-time while shopping.

Visa’s global processing network, the company says, connects millions of merchants and thousands of financial institutions around the world. Consequently, Visa now has the ability to enable the technology behind this new mobile service.

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