Visa Goes Mobile with Local, Real Time Mobile Deals and Discounts at the Gap | Mobile Marketing Watch
Credit card giant Visa announced Thursday that it’s working with prominent retailer Gap to roll out a new mobile discount experience to shoppers.
Based on the specifics announced of the partnership, Visa will push real-time discounts and promotions to consumers via SMS text messages.
Gap customers who opt-in to participate in the service are notified of money-saving discounts or promotions in real-time while shopping.
Visa’s global processing network, the company says, connects millions of merchants and thousands of financial institutions around the world. Consequently, Visa now has the ability to enable the technology behind this new mobile service.