The CMO Site (www.thecmosite.com) is an executive social network that provides CMOs and other marketing executives from the world’s leading organizations with a real-time, online venue where they can convene to discuss how they’re delivering on the most critical marketing priorities of the day, 365 days a year.
Of all the executive positions, it is the role of the Chief Marketing Officer that has changed most dramatically since the turn of the millennium. The reason is technology in general – and the Internet in particular, which has utterly transformed the role of the marketer in the 21st Century.
In the hands of consumers, technology is making traditional marketing approaches problematic. At the same time, such technology can help marketers play a far more active and influential role in the customer experience. But working out which technologies to employ – and how and where – is complicated. Multiple media, Byzantine metrics, a plethora of social networking platforms and applications… On any given day the CMO must successfully integrate all of them into his or her marketing strategy.
Then there’s analytics. CMOs now have access to an unprecedented volume of quantitative data about the efficacy of any digital marketing activity. This information, properly handled, gives CMOs an extraordinary level of visibility into, and power over, their marketing programs and partners. But that accountability cuts both ways, making the effectiveness of the CMO’s work open to scrutiny by others in the executive tier.
How can CMOs best navigate a course through this new, technologically driven marketing landscape?
The answer is to turn to the wisdom of the marketing crowd and forge their strategies on the anvil of their peers’ experiences.
The CMO Site is designed to facilitate that exchange of information by providing a congenial forum for marketing education, discussion, and debate.