Gartner study finds that:

• 80 percent of social business efforts will not achieve their intended benefits through 2015 due to inadequate leadership and an overemphasis on technology .
• The “push” approach that worked for ERP and CRM rollouts won’t work for social applications — people must understand how social will improve work to opt in and become engaged. 
• Leaders should tackle the tough cultural challenges head on and early on —more than just sponsorship, leaders need to demonstrate commitment to a more open, transparent work style by their actions.
• By 2016, 50 percent of large organizations will capture and disseminate information through social filtering using Facebook-like networks
• Identifying and understanding the role of key influencers in the social network are will make communication channels more effective. 
• In 2017, the majority of all new user-facing applications will exhibit gamified-social-mobile fusion.

Via Gartner Research