Beyond the hype: 5 ways that big companies are using gamification
America’s Army game has brought millions of potential recruits to the attention of the armed forces and become its most cost-effective recruitment strategy.
Other examples of gamification:
- Siemens use its online game Plantville to train plant operators
- My Marriott Hotel lets potential employees play various hotel roles, develop a basic understanding of how they work and apply for a job
- For workplace health, startups like Keas deliver “wellness as a service” to customers like Pfizer and Reed Elsevier.
- Innov8, a game-based management simulator from IBM is used to teach business process management at a thousand institutions.
