Video is the Social CEO HotspotMore than ever, CEOs are using video to promote their company narratives and connect. In  2010, video was used by only 18 percent of CEOs. Today, the rate of video usage has more than doubled, with 40 percent of CEOs now appearing in corporate videos. Growth in video is nearly evenly divided between CEOs appearing in videos on company websites and on corporate YouTube channels. 

via Weber Shandwick

Video is the Social CEO Hotspot
More than ever, CEOs are using video to promote their company narratives and connect. In  2010, video was used by only 18 percent of CEOs. Today, the rate of video usage has more than doubled, with 40 percent of CEOs now appearing in corporate videos. Growth in video is nearly evenly divided between CEOs appearing in videos on company websites and on corporate YouTube channels. 

via Weber Shandwick

Notes

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  14. kareneeverett reblogged this from ibmsocialbiz and added:
    Interestingly enough I am having this discussion at Stanford right now. Providing a case for why video is effective on...
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  17. thejoeo reblogged this from ibmsocialbiz and added:
    We are such visual purchasers.
  18. bizgal31 reblogged this from ibmsocialbiz
  19. wolf reblogged this from ibmsocialbiz and added:
    True, Video is getting bigger. Also see the Twitter Vine app announcement:...
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