Going from social to digital engagement. This customer journey map outlines the steps digitally connected customers take during and following decision-making. Various channels (mobile, social, web, “real-life”) all contribute to experiences that influence customers’ level of engagement, purchase and loyalty. Business leaders are currently defining new roles and responsibilities to unify and optimize the customer journey.
        (via The Imminent Evolution from Social to Digital Engagement | AT&T Networking Exchange Blog - Image source)
Going from social to digital engagement. This customer journey map outlines the steps digitally connected customers take during and following decision-making. Various channels (mobile, social, web, “real-life”) all contribute to experiences that influence customers’ level of engagement, purchase and loyalty. Business leaders are currently defining new roles and responsibilities to unify and optimize the customer journey.

(via The Imminent Evolution from Social to Digital Engagement | AT&T Networking Exchange Blog - Image source)

Notes

  1. vbpickett reblogged this from ibmsocialbiz
  2. ivergel reblogged this from ibmsocialbiz and added:
    My decision making summarised in a diagram
  3. newsandpictures reblogged this from ibmsocialbiz and added:
    Going from social to digital engagement. This customer journey map outlines the steps digitally connected customers take...
  4. tumblindownon reblogged this from ibmsocialbiz
  5. mojothree reblogged this from ibmsocialbiz
  6. req-reading reblogged this from ibmsocialbiz
  7. parables2day reblogged this from ibmsocialbiz
  8. stephanehochberg reblogged this from ibmsocialbiz
  9. lifeinsatiable reblogged this from ibmsocialbiz
  10. summershower reblogged this from ibmsocialbiz and added:
    Digital engagement
  11. culturelabagency reblogged this from ibmsocialbiz
  12. bjornoconnor reblogged this from ibmsocialbiz
  13. marchica reblogged this from ibmsocialbiz and added:
    No gimmicks, just a clear picture.
  14. drdufus reblogged this from ibmsocialbiz
  15. ullinobis reblogged this from ibmsocialbiz
  16. ibmsocialbiz posted this

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