Students, social influence and social media
IBM 2012 Global Student Study: almost half find social voice through social media
Social media is exposing students to alternative ideas, philosophies and life experiences. It is also giving them an opportunity to exert influence in a much more interconnected world.
- 61 percent of students say social media helps increase their awareness of the world. They believe that “compared to older generations, social media has made me more aware of global issues and how I can make a difference in the world.”
- Nearly half of students said social media has given them a more powerful voice in society (47 percent) or helped them increase their engagement in real-life activity (40 percent).
