Social marketing value has two sides – overall social marketing contributions to the business over time (usually measured year-over year), and specific social marketing contributions to customer engagement and sales (usually campaign-based and short-term).

(via A New Social ROI Framework | Social Media Today)

Social marketing value has two sides – overall social marketing contributions to the business over time (usually measured year-over year), and specific social marketing contributions to customer engagement and sales (usually campaign-based and short-term).

(via A New Social ROI Framework | Social Media Today)

Notes

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    New social ROI framework.
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