Are you ignoring advocates while chasing after influencers?
Here are a few things we know about influencers and advocates:
* They are not the same and require separate strategic frameworks.
* Unfluencers usually require an incentive before they engage. Advocates just love the brand and will pretty much do anything you ask.
* Influencers are effective for short-term campaigns, product launches and events; advocates drive long-term business value.
Many companies today spend their time and dollars trying to find and engage with influencers. Advocates are often ignored.
