Social media works best when its users are set free to create the collaborative patterns, structures, and processes they need to work together, inside, outside, or between companies. When they have a safety net that ensures they can act with confidence, the results will correspondingly improve. And when corporate governance teams and senior leaders realize that a safety net is operational around the clock and around the globe and that it accurately represents their concerns, they have their own level of confidence to begin driving forward social business objectives, knowing that in these fairly uncertain times, their imagined downsides are at bay.

Via Dachis Group

(via Connecting Employees to Social Media: New Possibilities)