Ben Hogan supposedly said that golf “is a game of misses. The guy who misses the best is going to win”. A similar quote, attributed to golf guru Bob Rotella, elaborates further on the subject: “Golf is about how well you accept, respond to, and score with your misses much more so than it is a game of your perfect shots”. That’s almost a perfect definition of what implementing a Social Business platform in your organization will look like. At the early stages, there will be more skeptics than believers. There will be more lukewarm stories than the “feel good” ones. There will be dozens, hundreds of dead communities that went nowhere. There are going to be sweat, tears and scars. Your ultimate success will depend on how well you learn from what you see and on your ability to adjust course along the way.