Making enterprise social networks integral to work
The point of the enterprise social network (ESN) is getting work done in new and more productive ways, not just about sharing what you did last weekend or new pictures of your cat. That’s the purview of public social networks. So if the point of the ESN is collaborating in the context of some work process then shouldn’t the collaboration happen where the work actually takes place? Now in some cases the work is not associated with some system of transaction so collaborating inside the ESN is a natural way to get things done. But work also happens inside the systems of transaction or needs the support of a system of decision, so wouldn’t it be more natural then, to have the social tool available inside the system where the work is taking place?
