To create true innovation, consider who you want your customers to become

 Michael Schrage of MIT: Successful innovation is more of an act of empathy than an act of imposition. If you look at sustainable innovation cultures, what you are seeing are people who really try to align innovation with individual and institutional transformation. It’s not enough to create new value in your products and your services. You have to create new value in your customers and your clients. Via Fast Company

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