Defusing the corporate social media time bomb. Brand reputation and release of confidential information are among the risks of social media, whether initiated by fans, customers, employees or social media hijackers. A report by the Altimeter Group urges companies “to start taking social media a lot more seriously, even following IBM’s example by making social media a board-level issue. A good place to start is to watch and learn from other companies’ mistakes and successes in dealing with social media crises, and learn from your own company’s past mistakes, as well.”
