Social networking for sellers: a point of view
- LinkedIn: For a seller, this is the most important place to start. Your customer will research you.
- Twitter: Let’s call this an information portal. Are you advising your network about what your colleagues, company, and you do, and the latest news, and information that grabs your attention? Let people follow you and manage your reputation.
- Blogging: This is going to be paramount to building your eminence, creating digital footprints that allow you to be found when someone searches for you. Now, although the premise for these tools is business, I do advocate the creation of personality, so if you want to talk about something non-business (yet professional) do so.
