Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It | Fast Company

I get asked this question all the time: “How do we make our video/post/content go viral?”

The honest answer is that you can’t.

You can’t make something go viral. You don’t decide, I don’t decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a “viral marketing campaign.” Really? Your campaign is to get people talking to other people about your company? What campaign isn’t about that? Viral isn’t a campaign, it’s a result of a good or really bad one.