With new tools from IBM CMOs can become more responsive to changing business conditions without waiting for IT to implement requests. Marketers can now:

• Post rich media assets like images, videos, podcasts on the web, engaging with a variety of content to capture attention and drive further awareness/interest.
• Change content on the fly without having to engage IT. That will  save time and enable Marketing to adapt to customer needs quickly.
• Track and monitor activity on a website. IBM makes websites adaptive, so that companies can customize offers, messaging, and content to increase traffic and convert visitors to customers.
• Synchronize information with all channels seamlessly, whether it’s a remote device, social media site such as Facebook or organization’s internet website.

Via Forbes