Mysteries and myths of millennials in social media
Millennials are changing notions of marketing through traditional media because they don’t read newspapers and they watch TV online or TIVO, where they don’t see your commercials. Reaching Millenials in social media is critical. But, Millennials are in social media to socialize with friends, so using disruptive marketing techniques won’t work for them.
They also have distinct ideas about work and careers — 80%
would rather receive feedback in real time rather than performance reviews and 70% are planning to change jobs once the economy improves.
