debk:
Social business already understand Paid and Owned, but still need to learn about Earned
This helps if you’re trying to measure the total value of a marketing campaign (or create one).
Notes
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futuristlab reblogged this from ibmsocialbiz and added:
Reinforces my Futurist Magazine article that we will have Earned Media Officers in less than two years at many agencies...
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vslvslv reblogged this from ibmsocialbiz and added:
That’s good to know
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flobsessing likes this
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emacorp-hnz reblogged this from ibmsocialbiz and added:
Social business already understand Paid and Owned, but still need to learn about Earned This helps if you’re trying to...
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mschneider16 reblogged this from ibmsocialbiz
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ibmsocialbiz reblogged this from debk
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debk reblogged this from stepwise and added:
Social businesses have learned...lot about “owned” and are just tackling “earned”
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stepwise posted this
