Changing your company from a brand to an experience

5 tips:

  • use photos
  • monitor and respond
  • publicly reward stars
  • crowdsource innovation
  • let people share their experiences

Note: article includes lots of specific examples

dvirreznik:

Building a holistic brand experience means breaking down silos within a company to foster collaboration between community managers, PR, advertising, product marketing and customer service.
(via Sharon Weshler)

Notes

  1. cloisblog reblogged this from ibmsocialbiz
  2. andershaslum reblogged this from ibmsocialbiz and added:
    Great read.
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  6. ibmsocialbiz reblogged this from dvirreznik and added:
    5 tips: use photos monitor...respond publicly reward stars crowdsource innovation let...
  7. dvirreznik posted this

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