Moving from analytics to action
Using analytics?
Make partners part of your action plan by sharing your data.
That includes business partners, contractors and others. Marketing consultants, for example, can use conversion rates to optimize your landing page. Developers can use them to provide customized functionality.
Other tips for moving from analytics to action:
- Get over the tools … and implement your action plan
- Establish and track conversions — when someone takes action on whatever it is you’re offering
- Define your KPIs — in addition to conversions, what else can you track that really makes a difference
- Use a sensible reporting schedule — week-to-week performance variation is probably not so meaningful as month-to-month
