Android Leaves iOS Behind In Millennial Ad Impressions
Source: GigaOM
Android has finally surged past iOS in ad impressions on Millennial’s ad network for the first time, breaking a two-month tiethat suggested a possible lull in the growth of Google’s mobile platform. Android now represents 46 percent of ad impressions in December, compared to 32 percent for iOS after the two OSes were tied at 38 percent in November. Millennial said Android has also widened its lead in ad revenue from applications with 55 percent compared to 39 percent for iOS. 

Android Leaves iOS Behind In Millennial Ad Impressions

Source: GigaOM

Android has finally surged past iOS in ad impressions on Millennial’s ad network for the first time, breaking a two-month tiethat suggested a possible lull in the growth of Google’s mobile platform. Android now represents 46 percent of ad impressions in December, compared to 32 percent for iOS after the two OSes were tied at 38 percent in November. Millennial said Android has also widened its lead in ad revenue from applications with 55 percent compared to 39 percent for iOS. 

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