The power of social recommendations. After asking for recommendations for an electronics accessory, the author received 28 answers from friends. When he shared with them his final buying decision, one of the friends also purchased the same product. That’s how social recommendations can set off a chain of purchases from a single piece of advice. Via iMediaConnection.com

The power of social recommendations. After asking for recommendations for an electronics accessory, the author received 28 answers from friends. When he shared with them his final buying decision, one of the friends also purchased the same product. That’s how social recommendations can set off a chain of purchases from a single piece of advice. Via iMediaConnection.com

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