New  decision management software from IBM includes social analytics.   “Entity analytics” combines and analyzes big data from diverse data sets so that insights can be embedded into business decisions in a matter of seconds, Additionally, the software measures the impact of social networking channels and factors this information into organizational decision making. This social network analytics takes sentiment analysis a step further by analyzing who the influencers are around any given topic, who exactly is listening, and why people should care. This feature makes it possible to factor in how customers behave, what they say, and how big their sphere of influence is in a social network. The ability to incorporate social network analytics into the predictive models used in Analytical Decision Management helps organisations identify social leaders who can influence behaviour. via Biztech2.com  Image source