How IBM Builds Vibrant Social Communities MIT Sloan Management Review interviews IBM’s Jeff Schick: ”We created an ambassador program inside of IBM that we call the Blue IQ team. It’s an idea to have knowledgeable, skilled, passionate people play the role in transforming the part of the organization they work in by leveraging social. So, for instance, we have several people that work in our microelectronics division. Their day-to-day responsibilities are focused on semiconductor manufacturing. But they’re also using micro-blogging to let their colleagues in the semiconductor manufacturing leadership team know that, say, in the 300-millimeter fab facility, they had a 96% yield on the substrate for the weekend process. They’re reporting on the chip fabrication process that occurred when they were on site and their colleagues weren’t. How did the leadership team find these things out before? Maybe they got a phone call, maybe they got an e-mail, maybe they had an operations meeting. Now, they can get this through the notification service of their social software.”