Fluid transaction models - Gerd Leonhard’s future of business keynote explores new paradigms. In today’s digitally dominated markets, the movement and sharing of information is fluid for consumers; it is defined as organic, harmonious, smooth, easy, wanted and social—which is why companies like Facebook, Amazon and Google will continue to dominate. This fluidity is making it easier for people to connect and share the information they want. Friction, as a business model which is characterized by tedious transactions, rules and regulations, is dead.

Fluid transaction models - Gerd Leonhard’s future of business keynote explores new paradigms. In today’s digitally dominated markets, the movement and sharing of information is fluid for consumers; it is defined as organic, harmonious, smooth, easy, wanted and social—which is why companies like Facebook, Amazon and Google will continue to dominate. This fluidity is making it easier for people to connect and share the information they want. Friction, as a business model which is characterized by tedious transactions, rules and regulations, is dead.

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