Employees should be externally engaged in a manner that maximizes the benefits of becoming a social business. 
Don’t depend on community managers. Employees know the company the best, they have vested interest in good outcomes for the organization, and they’re the most scalable resource the company has directly in hand.
Via Dion Hinchcliffe, How To Accelerate Social Business Using Employee Advocates 

Employees should be externally engaged in a manner that maximizes the benefits of becoming a social business.

Don’t depend on community managers. Employees know the company the best, they have vested interest in good outcomes for the organization, and they’re the most scalable resource the company has directly in hand.

Via Dion Hinchcliffe, How To Accelerate Social Business Using Employee Advocates 

Notes

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  8. mckennr reblogged this from emergentfutures and added:
    Good luck with that.
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  18. joefreire reblogged this from adventuresinlearning and added:
    Thats need to do a engagement of your employers
  19. jahcity reblogged this from adventuresinlearning
  20. adventuresinlearning reblogged this from smarterplanet and added:
    This works for schools too
  21. This was featured in #Tech
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    [ibmsocialbiz]
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