Corporations are blogging less than before — survey shows 37% in 2011 compared to 50% 2010. Marketing blogger Becky Carroll argues that Facebook and Twitter are no substitute for well-written blogs, which are highly successful if used to educate readers on topics of interest, the state of the industry and accomplishments of employees and customers.

Fittingly, the comments and discussion on this article exemplify the positive attributes of a traditional blog.