As editor of the BrainYard, a news site about social collaboration in the enterprise, I know I’m supposed to be an expert on this—but how do I get you, the reader, to talk more on and about this website?

Community managers and social media marketing mavens, help me out, please.

One of my goals for 2012 is to increase the volume and quality of the social media conversation on and about The BrainYard. That includes getting more activity in the comments on our stories, here on the website, as well as more sharing and liking and tweeting on the social web. Of course, these are the same goals every website has, not to mention every competing Web publication.

I just think we ought to be doing a lot better at being social on a site dedicated to social media. I’m asking for your suggestions, and your critiques.

[ Is it just luck? See Science Probes Why Tweets Go Viral. ]

In particular, I’m disappointed that we don’t get more comments on the news and analysis stories that appear on The BrainYard. This story is going to be an exception, right? Tons of comments? Help me out, here.