When your audience says: “No time. No money. No thanks.”

“We’re very busy with clients. We don’t have time for other things.” “How much does it cost? We’re very focused on profitability.”

Towards the end, I made it personal.

I asked people in the branch how they would know about great jobs in other branches. And how would anyone besides their manager know about them and their skills?

There was a pause. A young woman answered, somewhat wistfully, “Some people work in the same branch for 30 years.”

So I talked about how collaborating online makes their work visible. How it gives them control over their reputation – who they are, what they do, and how well they do it – and unlocks access to good jobs.

Source: John Stepper

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