Smarter Commerce - Putting the Customer at the Center (by IBM)

Empowered by social technology and unprecedented amounts of information, today’s customers present new challenges and opportunities to businesses worldwide. Smarter Commerce is a customer-centric approach, helping businesses stay agile and integrated while leveraging customer data.

Connect with Steve Cowley at http://www.linkedin.com/pub/steve-cowley/1b/20a/937

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