Big Blue’s social business VP details how IBM Connections fuels the company’s 500,000 users with social capabilities and a social media mindset.
When it comes to enterprise social networking, IBM not only talks the talk, it walks the walk with its IBM Connections software.
Among business-oriented social platform software vendors, IBM has been ranked No. 1 in worldwide market share in 2009 and 2010 by IDC. According to IDC, worldwide revenue for social-platform software was more than $500 million in 2010, representing growth of almost 32%. IDC expects the market opportunity for social platforms to grow by a factor of nearly 2 billion worldwide by 2014.
I recently spoke with IBM’s Jeff Schick, VP for social business, about the cultural shift these huge numbers represent, as well as about the company’s own use of IBM Connections. The product includes profiles, communities, a blogging service, social bookmarking service, task management capabilities, a content library, and a wiki system. The latest edition of Connections, version 3, added moderation capabilities, an ideation blog, and a media gallery.