How to Become a Social Organization - Forbes
I spoke to Anthony Bradley, who is a group vice president at Gartner Research. He manages teams that cover business process management, project and portfolio management, enterprise architecture, IT procurement, IT sourcing, and vendor management. He also advises clients on the enterprise employment of social media and social software solutions. Anthony’s latest book is called The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. In this interview, he talks about what a social organization is, why most people have social media wrong, and more.
What is the social organization?
Social media enables mass collaboration. That is the unique power it brings. Never before have hundreds, hundreds of thousands, even millions of people been able to effectively create content, share experiences, build relationships and engage in other forms of productive work to achieve otherwise impossible results. A social organization can tap into the power of mass collaboration (enabled by social media) to tackle important business challenges and create new business opportunities. Social organizations view social media and mass collaboration as strategic to their business. A social organization applies social media and mass collaboration to new challenges and opportunities to rally communities of people and engage them to deliver business value.