Beyond Facebook - Do We Really Know What Social Business Means? - Forbes
Fascinating to read Alistair Rennie’s ”The Time is Right for Social Business“ here on Forbes (it got great traction too). But do you really know what a social business is or what the term means? It is after all the next wave of business process innovation. I went digging to find out.
The gist of it for Alistair? “This is what makes a social business – embracing networks of people to create new business value and opportunities.”
However, when you explore the term it has a lot more meaning than that. It’s been used in many contexts. And creating a richer and empowering definition is both important and still there to be done.
Here’s a simple visual of “social business” from different perspectives.