Beyond Facebook - Do We Really Know What Social Business Means? - Forbes
Fascinating to read Alistair Rennie’s  ”The Time is Right for Social Business“ here on Forbes (it got great traction too). But do you really know what a social  business is or what the term means? It is after all the next wave of  business process innovation. I went digging to find out.
The gist of it for Alistair? “This is what makes a social business –  embracing networks of people to create new business value and  opportunities.”
However, when you explore the term it has a lot more meaning than  that. It’s been used in many contexts. And creating a richer and  empowering definition is both important and still there to be done.
Here’s a simple visual of “social business” from different perspectives.

Beyond Facebook - Do We Really Know What Social Business Means? - Forbes

Fascinating to read Alistair Rennie’s  ”The Time is Right for Social Business“ here on Forbes (it got great traction too). But do you really know what a social business is or what the term means? It is after all the next wave of business process innovation. I went digging to find out.

The gist of it for Alistair? “This is what makes a social business – embracing networks of people to create new business value and opportunities.”

However, when you explore the term it has a lot more meaning than that. It’s been used in many contexts. And creating a richer and empowering definition is both important and still there to be done.

Here’s a simple visual of “social business” from different perspectives.

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