Students Work toward Sustainability, Says IBM Study · Environmental Leader · Green Business, Sustainable Business
In a few short years, the millennial generation, sometimes called Generation Y, will make up half of the worldwide workforce. According to a growing body of research, their attitudes, behaviors and leadership styles will be markedly different from previous generations. Where they will diverge most, according to IBM’s recent global student study, centers around their views of globalization and sustainability. Since 2004, IBM has published a Global CEO Study every two years to understand and articulate the goals of leaders worldwide. In 2010, for the first time, IBM supplemented insight from the CEO Study, with a global student study. More than 3600 students responded from more than 40 countries to a detailed questionnaire about global issues and their impact on organizations.