The Social Business Value Creation Model | Social Media Blog for Business | Michael Brito
Social Business isn’t a theory, buzz word or the “Next Big Thing”. It’s simply a natural business evolution. It’s why companies like Accenture, Deloitte, KPMG and others have been in business and profitable for several decades, and in some cases, over 100 years. They help companies change behavior, improve processes and expand into new markets because the dynamic nature of business is consistently changing. And, many of the traditional management consulting firms are now expanding their service offerings to include “social” (fill in the blank) because organizations are now faced with new & improved challenges.
The sole focus of social business, social enterprise, enterprise 2.0 or whatever it’s going to be called tomorrow isn’t just about making business more social because it’s the “thing to do” or to collaborate for the sake of collaboration. Sameer Patel’s latest post sums it up quite well (referencing Professor McAfee) … “organizations are looking to optimize their 9-5 in the face of market chaos, globalization, and seriously inefficient demand and supply chains, and yes, the changing dynamic of the prospect and customer, thanks to the social web.” I would also add that many organizations are looking to bring order to the internal chaos (and in some cases complete anarchy) that social media has inflicted on business as well.