Celebrating Social Media Week: Our Big Blue Social Business - IBM Social Business Insights Blog By Todd “Turbo” WatsonE-Relationship Manager, IBM Software Group Remember the logo, that curvy red “e” that mimicked the “@” symbol, which came to represent what IBM meant by the idea of “e-business” back in the late 1990s?  Well, imagine replacing it with a curvy “s” instead and calling it “social business” instead, and you’d have a pretty good symbol for describing IBM’s social transformation inside the company, as well as the market it’s helping to make for other companies and organizations around the globe to follow suit.   IBM: The Social Case Study   As we celebrate “Social Media Week,” I wanted to write a post to let people know some details and facts behind IBM’s social transformation. As the largest consumer of social technologies, IBM is a case study for this transformation into a social business.   This goes beyond IBM’s business in social software and services (IBM’s collaboration software, consulting services, analytics/social media research, conducting Jams for clients). IBM is leading social business on all fronts – technology, policy and practice.   IBM takes social networking seriously – to develop products and services, to enable sellers to find and stay connected with clients, to train the next generation of leaders, and to build awareness of Smarter Planet among clients, influencers and other communities.

Celebrating Social Media Week: Our Big Blue Social Business - IBM Social Business Insights Blog

By Todd “Turbo” Watson
E-Relationship Manager, IBM Software Group

Remember the logo, that curvy red “e” that mimicked the “@” symbol, which came to represent what IBM meant by the idea of “e-business” back in the late 1990s?

 Well, imagine replacing it with a curvy “s” instead and calling it “social business” instead, and you’d have a pretty good symbol for describing IBM’s social transformation inside the company, as well as the market it’s helping to make for other companies and organizations around the globe to follow suit.  

IBM: The Social Case Study

 

As we celebrate “Social Media Week,” I wanted to write a post to let people know some details and facts behind IBM’s social transformation. As the largest consumer of social technologies, IBM is a case study for this transformation into a social business.

 

This goes beyond IBM’s business in social software and services (IBM’s collaboration software, consulting services, analytics/social media research, conducting Jams for clients). IBM is leading social business on all fronts – technology, policy and practice.

 

IBM takes social networking seriously – to develop products and services, to enable sellers to find and stay connected with clients, to train the next generation of leaders, and to build awareness of Smarter Planet among clients, influencers and other communities.

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