The issue of authenticity is generally a concern for “millennials.” We have grown up with one foot in the “unplugged” and the other in the “plugged-in” worlds. While we value the ways in which technology can help us, we are also aware of lfe beyond it. A smarter business places emphasis in its online presence as well as the real world. Rather than relying on a world of screens and virtual realities, it extends beyond the web into the physical space and augments life for the better.

Sep

smwq1

The issue of authenticity is generally a concern for "millennials." We have grown up with one foot in the "unplugged" and the other in the "plugged-in" worlds. While we value the ways in which technology can help us, we are also aware of lfe beyond it. A smarter business places emphasis in its online presence as well as the real world. Rather than relying on a world of screens and virtual realities, it extends beyond the web into the physical space and augments life for the better.

TOPIC: How should all aspects of commerce — selling, buying, providing service, developing products and marketing them — become more human and authentic? More centered on building and maintaining relationships? More personal and personalized?

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