The Social Commerce Scan» Social Media Week Blog

How The Scan Will Work
Each day, from Monday through Thursday, the Scan will pose a new strategic question around different aspects of Smarter Commerce. Questions will be closed at the end of the day, so be sure to contribute daily. You will be able to browse all the responses to each questions and please share, like, comment and reblog or retweet your favorites.  

To get a head start on next week, here is the first Scan question for Monday:

One of the central tenets in the emerging idea of “social business” is that people do business with other people, not companies:

How should all aspects of commerce — selling, buying, providing service, developing products and marketing them — become more human? More centered on building and maintaining relationships? More personal and personalized?