Digital is winning, even inside the studios.

Anne Thompson, author of The $11 Billion Year

The motion picture CEOs aren’t stupid… While they may be hanging on tight to the old ways so that they can grab as much short-term cash as possible via top-down models that manipulate consumers by telling them what to buy, they know the ground under their feet is unstable. In order to survive they will have to learn to listen to their customers, find out what they want and how to best serve them. The old strategies in the movie business are disintegrating, as the ownership model gives way to one that is all about access. Adapt or die.

How “Breaking Bad” and “House of Cards” killed the Oscars - Salon.com

Traditional approaches to innovation — such as focus groups or market research — don’t take advantage of the collective knowledge trapped within the many different departments, divisions or teams of an enterprise. Social platforms are well-suited to breaking through these barriers. They can significantly increase the scale of an innovation initiative.

4 principles for pairing innovation and social platforms:

  • Establish a problem statement and a structure with business processes around it
  • Create an environment of trust and engagement among participants from diverse areas
  • Build effective leadership teams to pursue the 2 principles above, communicate clear goals and serve as role models
  • Program management should focus on on participation, collaboration and goals more than status reports, risk and identifying issues.

Harness Your Social Platforms for Innovation: 4 Essential Principles

A SAP whitepaper earlier this year claimed that the average business loses around $25,000 per employee because of communication barriers, whilst a McKinsey report claimed that a successful implementation of an enterprise social network could deliver productivity gains of 25%.

5 skills for content marketing
Foster an experimental mindset for testing and iteration. Language patterns and digital consumption keep changing and content marketers must contently try new approaches
Think like a reader (and a search engine). Human readers come first, but content needs to be organized in a way that optimizes its relevance to search engines.
Apply journalistic curiosity to create useful and credible content. What’s the story and what’s its impact on the reader?
Understand social platforms for listening and distribution. Two-way dialogue strengthens brand loyalty. Discussion and debate extend the lifespan of your content.
Motivate your audience. Use data and feedback to decide which calls to action work best.
 (via Developing a content marketing mindset – five skills to master | Media Network | theguardian.com)

5 skills for content marketing

  • Foster an experimental mindset for testing and iteration. Language patterns and digital consumption keep changing and content marketers must contently try new approaches
  • Think like a reader (and a search engine). Human readers come first, but content needs to be organized in a way that optimizes its relevance to search engines.
  • Apply journalistic curiosity to create useful and credible content. What’s the story and what’s its impact on the reader?
  • Understand social platforms for listening and distribution. Two-way dialogue strengthens brand loyalty. Discussion and debate extend the lifespan of your content.
  • Motivate your audience. Use data and feedback to decide which calls to action work best.


(via Developing a content marketing mindset – five skills to master | Media Network | theguardian.com)

When the [social business] change message is directed at the whole organization and training is focused on individual behavior, adoption is often by a random assortment of employees rather than by cohesive units.

Dennis Pearce

  • Spend less time training individuals and more time with teams, focusing less on how and explaining more of why, encouraging teams that “get it” to work as transparently as their jobs will allow, so that others can see them as examples
  • Prioritize and communicate new features based on their ability to enhance group performance.

Social Business: Why Group Adoption Matters - InformationWeek

The E2E economy will shift everything.
The transformation already underway will soon intensify, resulting in a paradigm shift from customer-centricity toward an everyone-to-everyone (E2E) economy. The implication for value creation and allocation will be profound.
(via IBM Digital reinvention )

The E2E economy will shift everything.

The transformation already underway will soon intensify, resulting in a paradigm shift from customer-centricity toward an everyone-to-everyone (E2E) economy. The implication for value creation and allocation will be profound.

(via IBM Digital reinvention )

Chief Digital Officers?

Arguably the most powerful “CDO-style” strategic impact to date was made by someone who isn’t a CDO at all: Amazon CEO Jeff Bezos. In 2002, Bezos declared that all internal Amazon systems would be built from then on to be “externalizable,” a move that truly transformed the company and gave birth to many of its market-leading services.

(via Who Art Thou, Chief Digital Officer? | Entrepreneur.com)

Chief Digital Officers?

Arguably the most powerful “CDO-style” strategic impact to date was made by someone who isn’t a CDO at all: Amazon CEO Jeff Bezos. In 2002, Bezos declared that all internal Amazon systems would be built from then on to be “externalizable,” a move that truly transformed the company and gave birth to many of its market-leading services.

(via Who Art Thou, Chief Digital Officer? | Entrepreneur.com)

Crowdfunders are more social than traditional entrepreneurs

Scholars studying entrepreneurship find that less than 30% of traditional entrepreneurs maintain direct or indirect ties with investors or customers. This stands in contrast to crowdfunding entrepreneurs who report maintaining regular and direct contact with their financial supporters during and after their campaign. This includes responding to questions, seeking feedback on prototypes, and posting weekly progress updates.

(via Crowdfunding: A New Way to Involve the Community in Entrepreneurship | Follow the Crowd)

Crowdfunders are more social than traditional entrepreneurs

Scholars studying entrepreneurship find that less than 30% of traditional entrepreneurs maintain direct or indirect ties with investors or customers. This stands in contrast to crowdfunding entrepreneurs who report maintaining regular and direct contact with their financial supporters during and after their campaign. This includes responding to questions, seeking feedback on prototypes, and posting weekly progress updates.

(via Crowdfunding: A New Way to Involve the Community in Entrepreneurship | Follow the Crowd)

The combination of cloud, analytics, mobile and social (collectively known as CAMS) is kicking off an evolution of how businesses operate as a whole in the digital era.

Will Duckworth, IBM Global Business Services

Mastering the art of business transformation | Business Spectator