Social business is a means to an end.
Our ultimate goal is not “to become a social business”; our goal is to communicate more effectively both inside and outside the organisation. Too many social business projects concentrated on adoption – how to get people into a network – rather than what they will use it for once they’re there. In our experience, this is the wrong way round – by clearly identifying the business processes a social network will be used for, adoption follows automatically, because people are compelled to use the network to get their job done.

(via Social Business For Real Work)

Social business is a means to an end.

Our ultimate goal is not “to become a social business”; our goal is to communicate more effectively both inside and outside the organisation. Too many social business projects concentrated on adoption – how to get people into a network – rather than what they will use it for once they’re there. In our experience, this is the wrong way round – by clearly identifying the business processes a social network will be used for, adoption follows automatically, because people are compelled to use the network to get their job done.

(via Social Business For Real Work)

Creating a center of engagement for your brand requires — 
Social listening - for customer service, sentiment, product innovation, trends
Web analytics - to understand behavior, ensure customer experience, measure interaction and revenue
Real-time benchmark data - so you know how you are performing against your peer competitors
Cognitive analytics - for powerful person
ality profiling that will help to better serve customers based on their personality traits to improve conversion rate, acquisition rate, revenue, and profit
Business intelligence - for deep comprehension and analysis of how the above translates into bottom-line business results, and insight into trends over time
All including visualizations to help drive rapid insight and action from your engagement response team
At the end of the day, to think strategically you need to put your prospects’, customers’ and peoples’ needs front and center.
(via Rethink Social Media War Room Strategy | ClickZ)

Creating a center of engagement for your brand requires —

  • Social listening - for customer service, sentiment, product innovation, trends
  • Web analytics - to understand behavior, ensure customer experience, measure interaction and revenue
  • Real-time benchmark data - so you know how you are performing against your peer competitors
  • Cognitive analytics - for powerful person
  • ality profiling that will help to better serve customers based on their personality traits to improve conversion rate, acquisition rate, revenue, and profit
  • Business intelligence - for deep comprehension and analysis of how the above translates into bottom-line business results, and insight into trends over time
  • All including visualizations to help drive rapid insight and action from your engagement response team

At the end of the day, to think strategically you need to put your prospects’, customers’ and peoples’ needs front and center.

(via Rethink Social Media War Room Strategy | ClickZ)

Social media and digital reinvention
"Too many companies are struggling to keep up with social media and big data. In a consumer-led economy, the insights these two technologies provide on everything from changing tastes to emerging business models will be an organization’s single most important competitive advantage. Companies have to embrace customers and social analytics. Within their own walls, they need to listen to millennials and other digital natives who understand the power of the new technologies and build processes for getting those insights in front of decision makers."
— Saul Berman, IBM Global Business Services (via IBM Smarter PlanetVoice: Three Ways Companies Can Reinvent Themselves Digitally - Forbes)

Social media and digital reinvention

"Too many companies are struggling to keep up with social media and big data. In a consumer-led economy, the insights these two technologies provide on everything from changing tastes to emerging business models will be an organization’s single most important competitive advantage. Companies have to embrace customers and social analytics. Within their own walls, they need to listen to millennials and other digital natives who understand the power of the new technologies and build processes for getting those insights in front of decision makers."

— Saul Berman, IBM Global Business Services
(via IBM Smarter PlanetVoice: Three Ways Companies Can Reinvent Themselves Digitally - Forbes)

Social media presents a great opportunity for retailers to understand customers better. Stores can analyze postings by individuals that indicate they’re shopping in their stores. By finding patterns matching the time of day with the demographic group that the consumers belong to, retailers can quickly shift their merchandising strategies — perhaps by using large digital screens to display items and prices tailored for a particular type of customer.

Michael Haydock, IBM, discussing retail, showrooming and analytics

Big Data Can Help Prevent “Showrooming” at Retail Stores

When you think about cognitive learning, where computers can tweak a different response to make it more personalised, we might get to that point, like the movie Her, where you could get to a point where you have a cognitive system that could be the customer service person.

The walled gardens of social media

So there is a good reason why e-mail is still the top form of communication in business, namely that you can talk to anyone with an e-mail address, no matter where they are. On an individual social network, you can only really communicate with those on the same network. This is essentially a non-starter for business, and a growing problem for newer social networks and online communities, where it’s increasingly difficult to grow participation because everyone is already a member of so many different services already.

(via Where is interoperability for social media? | ZDNet)

The walled gardens of social media

So there is a good reason why e-mail is still the top form of communication in business, namely that you can talk to anyone with an e-mail address, no matter where they are. On an individual social network, you can only really communicate with those on the same network. This is essentially a non-starter for business, and a growing problem for newer social networks and online communities, where it’s increasingly difficult to grow participation because everyone is already a member of so many different services already.

(via Where is interoperability for social media? | ZDNet)