“Is a social network without integrated analytics like a vehicle without a safety belt?”
Social media hit a low with the Boston Marathon witchhunt, says blogger Eric Schartzman. Analytics, he argues, needs to be embedded in big data.
Via briansolis.com |Without Analytics,Big Data is Just Noise
“The survey found a large percentage of Millennials – and an even larger percentage of users age 35 and older – are uncomfortable with others having access to their personal data online or information about their web behavior. When asked about the statement, “No one should ever be allowed to have access to my personal data or web behavior,” 70 percent of Millennials agreed, compared with 77 percent of users 35 and older. However, in spite of those views, significant percentages of Millennials compared to those age 35 and older are willing to give up some of that privacy – if they benefit from it.”
Social businesses are designed to share expertise. But all too often requests for information go ignored. It seems people would rather say nothing than say they can’t help you.
Some tips for getting answers from Quentin Smeltzer on the Smarter Commerce blog:
And if you’re the one getting the request from a colleague, remember that external customers are the ultimate beneficiary of sharing:
A winning company is one that understands that everyone’s job is helping everyone, and acts accordingly.
“When I think about the successes in Silicon Valley, many of the most enduring were business model innovations.”
Today, customer service is among the more sought-after professions for bright young professionals who expect to love their work and be well compensated for it…. A 2012 report from CareerBliss, which conducted an analysis of more than 100,000 employee-generated reviews, found that the Customer Service Representative was one of the “happiest” jobs in America. What’s more, according to employment website indeed.com, the number of high-profile social customer service jobs has more than doubled since January of 2006.
Via pandodaily
Analysis of Twitter posts predicted postpartum depression with up to 80% accuracy using a mathematical model based on factors such as volume of activity, ego-centric network characteristics, emotion, and linguistic styles.
(via Predicting Postpartum Changes in Emotion and Behavior via Social Media | Follow the Crowd)
With its new European Data Center, IBM will help meet each customer’s unique deployment needs through flexible delivery models, including either public or private cloud or a mix of cloud and on premises.
Once live, companies can tap into IBM’s integrated social experience that includes one-click access to tools such as online meetings, email, calendaring, instant messaging and more. To further empower customers, IBM lets businesses invite external partners, clients, suppliers and more to take part in these interactions, all while meeting legal and regulatory requirements for data privacy.
For example, to improve the speed of marketing and sales execution, employees can build collaborative networks in real time, both internally and externally. With one click, employees can tap into the power of presence awareness capabilities to see if colleagues are online to chat about the plan, review the document, and engage in collaborative and concurrent real-time editing. When questions require outside input, the team can quickly invite partners, suppliers, clients and others into the community to review project work as well as other related items.
Crowdsourcing image analysis. A study of work by Amazon Mechanical Turks studied their accuracy in analyzing Google Street Map images for wheelchair accessibility. Results: 81% accuracy without any quality controls and 93% with the addition of simple quality control schemes.
(via Crowds Helping Make City Sidewalks More Accessible | Follow the Crowd)
“Dominant social manifestations. McRae argues that the cultural, behavioural and organisational changes that will be the dominant manifestations of social business are only just now starting to appear.”
Check out these 3 examples:
Product or service sharing. Car-sharing services, like Zipcar and fashion rental companies like Bag, Borrow & Steal allow you to rent everything from ball gowns to designer bags without the commitment of ownership. Use it when you need it and give it back.
Redistribution. Craigslist, eBay and Freecycle are the big players in this space where the idea is to pass (or sell) something that you don’t want any longer to someone who does.
Collaborative lifestyles. People are renting or loaning out their own homes and cars to travelers who want to skip hotel and rental company costs.
What’s the implication for marketers?
