August 2012
62 posts
2 tags
4 tags
CMOs, CIOs and augmented reality
Expanding on an earlier blog describing CMO and CIO collaboration, IBM’s Yuchun Lee describes the potential of augmented reality at retail shelves
As I often tell anyone who will listen, this new CMO and CIO alliance has the potential to spawn a tremendous variety of new innovations that deliver value to the consumer. One example I saw recently was the idea of an augmented reality...
2 tags
4 tags
5 tags
4 tags
7 tags
Inside IBM's $1.3 billion Kenexa buy →
The combination of Kenexa’s cloud software, outsourcing, and consulting services with IBM’s enterprise social networking and analytic technologies will benefit companies seeking to drive human capital innovation, productivity, and change from their employees. Via Brainyard.
5 tags
Study: half of Fortune 500 is "socially shy" →
New research from customer service company Genesys finds that when it comes to reaching out to their customers online, over half of consumer-facing Fortune 500 companies are “socially shy.” On the contact pages of their website, more than half of these companies don’t provide their Twitter handle or a link to their Facebook pages. And 27 percent don’t provide links to their Twitter or Facebook...
5 tags
IBM acquisition of Kenexa to strengthen social... →
Kenexa, a leading provider of recruiting and talent management solutions, brings a unique combination of cloud-based technology and consulting services that integrates both people and processes.Its acquisition will complement IBM’s strategy of bringing relevant data and expertise into the hands of business leaders within every functional department, from sales and marketing to product...
7 tags
The trouble with flat organizations →
Before throwing away the org chart, companies should make sure employees have the clarity they need. A study conducted by Stanford Graduate School of Business and Cornell University’s Industrial and Labor Relations School found that employees really like hierarchical relationships over equal ones because of the clarity they provide: They’re easier to memorize and more predictable.
In...
4 tags
To create true innovation, consider who you want... →
Michael Schrage of MIT: Successful innovation is more of an act of empathy than an act of imposition. If you look at sustainable innovation cultures, what you are seeing are people who really try to align innovation with individual and institutional transformation. It’s not enough to create new value in your products and your services. You have to create new value in your customers and your...
4 tags
“Social media is succeeding beyond anyone’s imagination by tapping into what...”
– -Jamie Notter, via Michael Brito in socialbusinessnews.com
What Social Business Means for Leadership
4 tags
5 tags
Case management: what businesses can learn from... →
Excerpts from Enhancing the productivity of an evolving workforce:
In the past two years we have seen a dramatic increase in interest in a new approach for systems that support office workers. Much of the focus for information technology deployment has been on automating or even eliminating less skilled jobs. This has been largely effective, and organizations today are able to much more with...
6 tags
6 tags
Why first class customer service Is the key to... →
The average person using social media for customer services is willing to spend 21% extra on a brand if the service is “excellent”
The average person NOT using social media for customer service is willing to spend only 11% extra on a brand if the service is “excellent.”
4 tags
4 eras of innovation -- today's may surprise you →
lone inventors like Gutenberg and Edison
corporate labs and R&D centers
start-ups backed by venture capital
TODAY - large companies like Apple, IBM and Sygenta
Via Wall Street Journal
3 tags
4 tags
What do shoppers at physical stores want? →
interactive maps to assist with locating products
ability to order online and pick-up in-store
interactive kiosks for inspiration and ideas, including virtual try-ons
Via Futurity.org – ‘Stores of the future’ must embrace mobile
5 tags
WatchOrganizations are struggling to keep up with new consumer tools and behaviors. To collaborate effectively today they need to realize that the benefit to individual employees is just as important as the overall corporate benefit, if not more so.
Via Jacob Morgan, Making Enterprise Collaboration Work
4 tags
Social media tips for times of crisis →
An analysis in Forbes of a Southwest Airlines social media campaign gone sour due to a technical glitch centers on the new role of customer service: + Set expectations — while working to identify and scope out the situation use social media to listen actively, acknowledge the issue, and let customers know what they can expect and when + Be sensitive — regularly scheduled Facebook...
5 tags
Using analytics for integrated inbound marketing →
visualoop:
5 tags
5 tags
6 tags
5 tags
“The No. 1 motivation for people at work is not money; it’s recognition,...”
– Charlene Li, in Business case for enterprise social networks: Better collaboration
6 tags
Mobile increases the need for CMO and CIO teaming
Excerpts from a blog by IBM’s Yuchun Lee, published in AdAge: + Businesses looking to shed old practices and succeed in the era of the multi-channel, empowered consumer will need to get their chief marketing officer and chief information officer to form a team that melds the skills of marketing with IT. + The IBM Retail Online Index shows that sales from mobile devices reached 15% in the...
6 tags
“Social gives you an opportunity to engage with customers, just like corner store...”
– Pay-It-Forward Trumps ROI Where Social Is Concerned - Forbes
4 tags
7 tags
Social media in unlikely places
Excerpted from “ Social media tools can boost productivity” in USA Today:
The chefs who develop recipes at Chicago-based Newly Weds Foods, a wholesale food supplier to restaurants and institutions, use a similar social-media suite — IBM Connections — to carry out time-sensitive projects with experts scattered in several nations, says Bob Brindza, Newly Weds’ director of...
Is Your CEO Asleep at the Social Media Wheel?
almiron:
The truth is that there are plenty of company heads out there nationwide that have their heads buried in the sand when it comes to social media. If you work for one of them, do them and your company a favor: Go pick up a shovel and start digging them out.http://seb.tl/P7jTA5 #domainnames
5 tags
5 tags
6 tags
“Humanity is experiencing an evolution in consciousness. We are starting to think...”
– Why Millennials Don’t Want To Buy Stuff
6 tags
5 tags
Big data, social media and transformation →
Excerpted from blog by Anjul Bhambhri, IBM
How should organizations collect these different kinds of data (2.5 quintillion bytes a day) when they’re being churned out around the clock from every source imaginable: Twitter, sensors, texts, digital pin boards and videos. How should they make sense of this data in the smartest, fastest, most effective way? What is the most effective way to share it...
7 tags
Social business by the numbers →
Stats in the style of Harper’s Index. For example:
48%. Percentage of CEOs who believe social media is important or somewhat important to their business today
24%. Percentage of CIOs who believe the same thing.
Via MIT Sloan Management Review
9 tags
Big data and the emerging era of engagement →
Success in the engagement era requires excellence in collaboration and analytics — and not just any analytics, but a prescriptive form that leverages insight to drive business outcomes…There is a danger in treating Big Data as a separate and distinct entity, as opposed to a step towards the end state. Big data should be viewed as an integral part of the broader transformation journey –...
9 tags
5 social skills needed by IT leaders →
1. Data Analysis Skills. Where social goes, so goes big, messy unstructured data. To gain a return on social business, IT professionals will need to become skilled in evaluating and implementing big data analysis systems.
2. Open Standards Skills. The success of a social business depends on standards, said Ed Brill, IBM’s director of social business, and IT must develop an understanding of how...
2 tags
All the spammers in the world may only make $200... →
infoneer-pulse:
“Now, in a new paper in the Journal of Economic Perspectives, Justin Rao of Microsoft and David Reiley of Google (who met working at Yahoo) have teamed up to estimate the cost of spam to society relative to its worldwide revenues. The societal price tag comes to $20 billion. The revenue? A mere $200 million. As they note, that means that the “‘externality ratio’ of external costs...
5 tags
Social media ROI is common sense →
The appropriate social media metrics to watch vary greatly based on the program and organizational goals; and while some lend themselves nicely to clean, linear calculations, others show their impact as a halo effect that improves the reach and impact of all your efforts. Watch your overall results.
Via ClickZ
5 tags
7 tags
How recruiters use social networks to screen... →
A survey of 300 professional recruiters finds that about two-thirds have hired or rejected a candidate based on what they have seen on social networking sites. Gaining a positive impression of the candidate’s personality and organizational fit is the leading reason for hiring. Seeing that they lied about credentials is the leading reason for rejection.
6 tags
IT & marketing make waves together →
What happens when CMOs and CIOs get on the same wavelength? IBM’s Yuchun Lee provides two examples: + Papa Gino’s, a Boston-based pizza chain, is quickly comparing data from all marketing and promotions programs with sales and transaction frequency to tailor its mobile commerce campaign for better performance. Previously, managers spent 80% of their time just gathering the data. +ING,...
7 tags
Case Study: Omron Europe launches next-generation... →
In the past, Omron Europe, a global leader in the field of industrial automation, functioned as a multilocal firm, but with globalization customers are more likely to do business across country borders. So first the company needed to remove geographic obstacles to become a Pan-European organization. Second, Omron Europe was split into two divisions, with separate sales and marketing teams...
6 tags
4 tags
What is "engagement?" →
Engagement is about what comes next. Are people interested enough to click, read, and respond when you send the next email or publish your next blog post? As marketers, we measure opens and clicks and as long as the numbers look good and continue to grow, we’re satisfied that we’re doing our jobs. But who is responding? Is it the same people? Or is it a whole new group of folks whose interest you...
6 tags
3 tags
5 tags
“On the consumer side trust isn’t crucial for engagement. We freely share and...”
– Jacob Morgan, The Consumer Web is Not the Same as the Enterprise 