June 2012
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Olympic social media guidelines for athletes →
During the 2008 Summer Games in Beijing, Facebook had 100 million users and Twitter 6 million. In London 2012, athletes, coaches and other participants will address 900 million Facebook members and 140 million Twitter members.
Good luck with those social media guidelines!
Via ReadWriteWeb
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Make social media an organizational asset →
It’s time for marketing to give up ownership of social media. Leadership and ownership are two different things, and good leaders understand that giving up control is often the best way to keep it. Marketing organizations have learned a good deal over the past five years and have a golden opportunity to lead a transformation of the business. Via The CMO Site
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Social media for education marketing →
The president of Southwestern College , a small graduate institution, explains why he eliminated the development function at his organization and focused instead on using social media, such as this video, for recruitment and admissions. Via HuffPost
How filters can cure information overload at work →
At some point you’ll need to filter information from your organization’s social media systems to avoid information overload. This article discusses considerations in using ”metadata” for filtering, whether implemented by algorithm or by human trial and error.
If someone defines their filters too narrowly, they reduce the opportunity for serendipity; but if they define...
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“Social business is not something you ‘do,’ it’s something that you...”
– Brian Solis, A Facebook like does not equal an opt-in
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The IBMer who cut the e-mail cord and survived to... →
He lives in the Canary Islands. Works for IBM. When he decided more than 4 years ago that he would no longer respond via e-mail but would use social media channels instead, some colleagues referred to him as “that stubborn Spaniard.” Here’s why Luiz Suarez took a such drastic step and what happened next. Via The Raconteur
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Social media awareness for job-hunters requires... →
A firm that helps recruiters screen potential candidates says its social media evaluation tool can analyze a person’s “self-created social content for clues as to how successful they might be in a specific job.” Even if Facebook pages are private “you can often still discern something useful about a candidate if you just look carefully and are sensitized about what to look...
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The impact of social media requires shift to... →
The world of separate internal and external messages is gone. Internal actions, e-mails and decisions can impact a brand just as much as advertising campaigns do. For many decades, the CMO’s (Chief Marketing Officer) job was to market an organization’s products and services. Today, it begins with the marketing of the organization itself. Via Forbes
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Social media is fueling big data
cnet:
Here’s how much data we generate every minute:
Email users send more than 204 million messages;
Mobile Web receives 217 new users;
Google receives over 2 million search queries;
YouTube users upload 48 hours of new video;
Facebook users share 684,000 bits of content;
Twitter users send more than 100,000 tweets;
Consumers spend $272,000 on Web shopping;
Apple receives around 47,000...
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WatchPuzzling over big data. Can a presentation about analytics, big data and algorithms be funny.. and perfectly understandable to those of us who know nothing about higher math? Absolutely! Inspired by the way people put puzzles together, Jeff Jonas, chief scientists, entity analytics at IBM, challenges teenagers to a puzzle project. Unbeknownst to them, some pieces are duplicates while others are...
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“Issued today, IBM’s State of Marketing 2012 survey finds that chief...”
– IBM’s State of Marketing Survey Says: CMOs and CIOs Must Partner - Forbes
Detailed slide presentation of study results here
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New technology trajectory: consumer analytics →
One of the 10 technology trajectories likely to change family life in the future is Personal Analytics: Data analytics will increasingly become a consumer tool as much as a business tool. This will open up analytics to a wide variety of personal and lifestyle applications. We’ll collect, store, interpret, and apply the vast amounts of data being created by and about ourselves during our everyday...
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Investing in the Mobile Enterprise →
This is the dawn of the mobile enterprise and digital strategists must think beyond the idea of a social business. Now is the time to lay the foundation for an adaptive enterprise where mobile becomes one of the pivotal screens for employee and customer engagement, communication, and collaboration. Via PandoDaily
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“For organizations turning all employees into brand advocates, Dachis Group wants...”
– A new tool makes it feasible for organizations to enable, manage and monitor employees’ social media accounts that are focused on the company. When employees’ email addresses are imported into the tool, it sends messages prompting them to supply their relevant social media identities....
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In networks, cooperation trumps collaboration →
Collaboration happens around some kind of plan or structure, while cooperation presumes the freedom of individuals to join and participate. Cooperation is a driver of creativity. It is based on sharing rather than working together toward a specified goal.
What are the implications of this distinction? Via Harold Jarche
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“If you don’t trust your employees to converse online with customers, then...”
– Maybe Your Employees Are Too Stupid For Social CRM
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“Rather than following a process, I follow a cloud of activities”
– The Social Business Train Has Left the Station. Knowledge work is becoming more fluid and unpredictable, with little structure and repeatability. Add to this that knowledge work is becoming increasingly interdependent; completing a task often requires many interactions with information entities from...
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New book explores "The Conversation Company" →
Four central pillars that will optimize the social potential of organizations:
customer experience
conversation
content
collaboration
Companies that invest in all these four pillars grow faster than their competitors. Further, their employees and clients are happier than companies who are not serious about these four dimensions.
The biggest growth potential can be found in the collaboration...
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“A group of independently deciding individuals is more likely to make better...”
– Crowdsource Your Performance Reviews - Eric Mosley - Harvard Business Review
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Why go it alone? →
Instead of billboards, think Grand Prix cars. Drive down a typical highway and you’ll see a succession of billboards, each one a stand-alone advertisement for a single brand. Watch a Grand Prix race, on the other hand, and you note a different approach: every car carries a multitude of brands. These complicated, high-performance machines are expensive to build and maintain. With just one...
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