April 2012
55 posts
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Five key skills that disruptive innovator’s... →
Questioning allows innovators to challenge the status quo and consider new possibilities;
Observing helps innovators detect small details — in the activities of customers, suppliers and other companies — that suggest new ways of doing things;
Networking permits innovators to gain radically different perspectives from individuals with diverse backgrounds;
Experimenting prompts innovators to...
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Stud to Dud - Companies that Went from Superpowers... →
Anonymous asked: researching for a uni assignment on potential of social platforms as a business and need references of research into business demand
“Nowadays, age ain’t nothing but a number. It is how people embrace technology,...”
– Meet Generation C: The Connected Customer - Brian Solis
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WatchCustomers Are People, Too | Fast Company
Patti Hart, CEO of International Game Technology, says it’s important to see the customer is an individual first. Understanding them as people often speeds progress on providing products that delight them.
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IBM, Cloudera partner to offer big data insights... →
The partnership will enable organisations across sectors to harness the transformative power of Big Data analytics
Apache Hadoop data management software provider Cloudera has announced a partnership with IBM to integrate its Distribution Including Apache Hadoop (CDH) and Cloudera Manager with IBM’s Big Data platform.
The combined technologies from the two companies will deliver a new...
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Research: Millennials rarely interact with brands... →
Millennials rarely visit brand pages on Facebook even after they become their “fan.”
That’s what research by Marcia DiStaso, an assistant professor of public relations in the College of Communications at Penn State, Tina McCorkindale, an assistant professor of communications at Appalachian State University, and Hillary Fussell Sisco, an assistant professor of public relations in the School of...
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IBM pushes 'social business' | GMA News Online →
Citing the rapid adoption of social networking in business, IBM is pushing efforts to use social business for organizations to gain a competitive advantage.
IBM held a “Business Gets Social 2012” in Makati City to help local organizations develop and deepen such skills to accelerate business opportunities.
“We Filipinos are inherently social. Being good-natured, good-humored, and...
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Facebook's Telescope on Human Behavior -... →
One research group inside Facebook, known as the Data Team, is tasked with the challenge of mathematically sifting through that data to look for patterns that explain the how and why of human social interactions. The people who do that, mostly PhDs with research experience in computer and social sciences, look for insights that will help Facebook tune its products, but have also begun to publish...
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A BrainYard Experiment: Let's Have A Social... →
As editor of the BrainYard, a news site about social collaboration in the enterprise, I know I’m supposed to be an expert on this—but how do I get you, the reader, to talk more on and about this website?
Community managers and social media marketing mavens, help me out, please.
One of my goals for 2012 is to increase the volume and quality of the social media conversation on and...
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Supply Chain Visibility – Smarter Commerce, the... →
Jace Davis
Supply chain disruptions have serious consequences. However, many companies continue to rely on manually-intensive processes to collect supply chain data from disparate systems and multiple trading partners, compiling it into spreadsheets. Even in the best case scenario, today’s complex supply chains create too much data for manual processes to absorb. This causes a lack of...
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U.S. Legalizes Startup Crowdfunding — What It... →
“Until now, crowdfunding efforts could only thank funders with products, gifts, or other token appreciation of support. Thanks to the JOBS Act, new ventures can actually provide small funders a piece of the action – so all of us can be investors in new ideas we believe in.”
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On social media, companies that are overly... →
Interesting question — is it good to “listen” to customer comments on social media without answering individually?
Social media has given customers a public outlet to talk about their experience with different brands, and shrewd organizations are eagerly listening in to these conversations to gain insight. This poses a challenge for companies: How can they engage customers...
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“The resume of the future should enable candidates to tell their story without...”
– The Cloud Will Kill The Resume, And That’s a Good Thing | TechCrunch
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Crowd-sourcing helps pinpoint gene variations... →
Scientists don’t usually share data. But with brain imaging studies expensive and difficult to differentiate real effects of gene variations from “noise,” scientists are starting to see the value of pooling their knowledge.
Merging imaging and genomics, research from the US, Australia and the Netherlands persuaded 200 researchers around the world to contribute to one large...
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Virtual world registered users worldwide: 1.7 billion.
Share held by people 25 years or younger? 97%
Via Broader Perspective
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Whiteboard tips
From Social Media Today:
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Coming soon, mobile webcasts →
When training, sales calls and other webcast events are available on smart phones and tablets, some special design points need to be considered. Here are some tips from Nick Baletta:
• Content – Do not overload the slides being presented or rely on them to convey messages. Mobile viewers, especially those using smartphones, may only be watching the video or have trouble viewing details.
•...
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The social executive →
Despite their handlers and their schedules, busy executives can be persuaded to participate in social media. This slide share shows how.
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Kids prefer peers... and many adults do too
A Harvard Business Review blogger shares this great example of effective customer communication on a sensitive topic by creating a supportive, peer-based community:
Procter & Gamble’s BeingGirl community for teen and pre-teen girls, was formed initially to promote feminine hygiene products because TV and print ads made its young audience uncomfortable. P&G enlisted experts to provide...
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Strategy for an accelerating world →
Today, the brands that set the pace are the ones that build a deep understanding of the needs, desires, and motivations of their customers—and then engage their customers in authentic, two-way conversations. Investing in deep consumer insight and designing your organization to connect with customers in more meaningful, relevant ways always earn you an advantage over your rivals.
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“It is conceivable that, with the rise of global networking, the demands of...”
– Luke McNally, lead author of a scientific paper on the relationship between complex social interactions and intelligence. (Organizational intelligence is not mentioned but feel free to extrapolate!)
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New opportunities with social analytics →
An example of social analytics: by analyzing and even soliciting tweets from citizens about the amount of snowfall in different parts of town, city officials could use Twitter data to quickly deploy snow-clearing crews to the areas that need it most. Via Portfolio.com
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How to Make a Region Innovative →
arnoldbeekes:
Even as communication technology makes it easier to connect with people around the world, the value of clusters will remain. Regions will continue to vie to become the next Silicon Valley or Bangalore. The ones that succeed will be those that deliberately cultivate talented, creative people.
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Meet the Connected Consumer →
visualoop:
Via
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Open innovation for small to medium size companies
A Belgian study suggests finds ways to manage partners in open innovation networks:
1. Select the right partners: Open innovation succeeds only if a small/medium enterprise chooses partners well. Screen candidates: they need to have the same attitudes towards collaboration and risk.
2. Exercise leadership: The company that took the initiative to develop a new product should display clear...
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One suggestion for making Web conversations more...
Scientists in Seattle want to improve the listening skills of the Web . In terms of conversation, they say, the Web is fairly social (about the level of a 2-year-old, able to express simple thoughts). However —
Communication is about listening as much as speaking. Unfortunately, our web interfaces have thus far paid scant attention to supporting listening, creating a feedback gap and...
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Social business isn't about companies, it's about...
Drawing historical analogies between cities and business organizations, Thierry de Baillon asks how long we can afford to deal with urban landscapes and social business as two different perspectives.
His provocative conclusion:
Furthermore, the divorce between work and other facets of human life which take place during the industrial era has to be considered under the light of Enterprise 2.0....
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Study: Organizations that excel at social and... →
The research found that organizations with strong informal learning capabilities, including the adoption and use of social learning tools and the development of a global learning culture, are three times more likely to excel at global talent development.
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WatchLaurie McCabe and Sanjeev Aggarwal from IBM discuss social business for small and medium-sized business. Examples of social shopping and community building include collaborative design for a custom t-shirt company, wedding products,
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The Three Challenges for Social Customer Service →
Social Customer Service is challenging. It is a large shift for many customer service departments who have often been running in the same manner, with the same tools, KPIs (Key Performance Indicators) and processes for 50 years. Taking what was always 1:1 to a very public model is scary and daunting.
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Alumni relations and social business
In a fresh look at alumni relations programs in a connected world, Christoph Schmaltz at Dachis Group says:
Often, alumni relations start once an employee leaves the firm. I would argue that this is too late. It is difficult to start building relationships once an employee is out of the door. Better to do it whilst he is still with the company. That is why alumni relations need start the day an...
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Turning data power inward to core business
In his blog, Wanted: more predictive collaborative apps, Josh Dormont argues that big data concepts applied outside the enterprise in social media can be just as powerful when turned inward toward collaboration as a whole.
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“The ‘crowds’ behind Mechanical Turk tend to come to the same kinds...”
– Using Crowdsourcing to Protect Your Privacy
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3 Keys for the Content-Challenged
almiron:
What is your biggest content marketing challenge? When Joe Pullizi (Content Marketing Institute) and Ann Handley (Marketing Profs) asked that question in their 2012 B2B Content Marketing Survey, the overwhelming answer (over 2-to-1) was, “producing the kind of content that engages prospects.”http://seb.tl/HOVxHr #domainnames
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Why e-mail is not going away
Just one of several reasons: “social media platforms such as Facebook and Twitter rely on emails to provide notifications of direct messages or whether someone has liked a post. Social media requires email to work.”
Data from a recent Ipsos survey for Reuters show that social media, new as it is compared to e-mail, has substantial adoption:
85% of people in 24 countries use the...
