March 2012
84 posts
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Social employees add enterprise value →
True or False? Talking about the Jersey Shore over your company’s social network adds value to the enterprise.
Answer: True, if the converation is happening between people who never before found a reason to speak.
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Foaming toothpaste: an example of open innovation
From an interview with Helene Rutledge, head of Open Innovation at GlaxoSmithKline.
Aquafresh Isoactive is an innovation that came together from a consumer insight, partnering with four external companies for the technical solution, and serendipity delivering more than the originally intended benefit. It started with consumers noting that a fair amount of toothpaste gets wasted when you brush...
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“Marketing is the first thing we do, not the last. Build virality and connection...”
– Seth Godin in his blog, when should we add marketing?
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How not to fail at enterprise social media
almiron:
Whenever you implement enterprise social media, it is as much a business process change as it is a tool implementation. It’s a different way of doing business. It’s about crowd sourcing ideas and questions and potentially tasks. It’s about making social interaction a part of your day-to-day processes. Treading into this new territory requires preparation. http://seb.tl/He0v0L
Via...
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CEOs who tweet held in high regard →
Financial services firm ING Direct Canada is known for its tweeting CEO, Peter Aceto. Aceto told eMarketer in a February 2012 interview that using social media helps him gauge how employees and consumers view the company and its products. “We saw it as a competitive advantage for us,” Aceto said. “There was no science. There was no ROI. We just needed to get going, start to build a community and...
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How to ignite small and meaningful social business... →
What counts is not the large scale but the successful fulfillment of the project promise. And this is more reliable achieved on a small scale – therefore the old call for “start small and move fast” is still valid. At E20 SUMMIT the discussions have extracted some more detailed aspects on this:
Start in small but multiple parallel projects, move fast and support social learning between the...
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How industry leaders get prepared
Today’s leading enterprises apply scientific methods to their social business activities – continuously harvesting the data associated with the process of establishing & maintaining relationships across the customer-set.
Via Business Analytics Blog
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In social business, line of business leads →
Traditional ways of working are being challenged and in many cases superseded by a new model based on collaboration, empowerment and openness.
In a Social Business, the line of business is king in terms of adopting new collaborative technologies – the IT organization has to recognize this and provide comparable solutions of its own or risk being sidelined by the users it is meant to be...
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Time to shift B2B social media marketing focus... →
Like a car engine, a social marketing engine needs fuel, which is your social content, full of fresh insights and provocative ideas on your buyers problems. To keep the cylinders firing you need to listen and respond to what people are saying, get them to connect with you and your social content, encourage them to spread the word, and get prospects to raise their hand when they have an interest...
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Who has the social media intelligence? →
Imagine if technologies and process allowed a user within an enterprise to get access to social media intelligence without having to
use a separate login
leave their daily work activities
open a separate window and navigate through a maze of pages in a third party application
Get ready… it’s happening!
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Analyzing human language, social media, consumer... →
“Companies are getting smarter. They realize that it costs six to seven times more to acquire a new customer versus retaining existing customers. Lots of companies are using analytics to better understand social conversations and improve customer service ” — Deepak Advani, IBM Via HuffPost Tech
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What's really different about innovation today?
Comparing traditional innovation with what we consider “open innovation” today, Mark Bohannon of Red Hat writes in Open Source.com that innovation has always emerged from putting dedicated minds together and mashing it up.
Open innovation as we know it today, he explains, goes beyond that:
It is inherently tied to our networked, Internet-powered world. What used to take place in a...
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Next level for gamification? Personalization. →
Developing game-like programs for the enterprise has brought one expert to the realization that games for business purposes need to be personalized. Common “missions,” like liberating the dragon’s gold in a fantasy game, need to be tailored to the role of the individual on the team. Via BrainYard.
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“For a knowledge worker, it is no longer enough to be a good team player, you...”
– Social Business, Power Balance and Trust « @Raesmaa
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Is it causation or correlation you're seeing in...
Are peers in a network acting the same because they are influencing each other, or because they are similar to begin with? In this PopTech article, “Influence or be influenced: the cause and effect of your social network,”
Sinan Aral untangles what we really know from what we don’t when we’re trying to understand how social networks work.
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“Open up and say…Aha!: Ivory towers are so yesterday. Open and networked...”
– rule #4 of 12 in The New Rules of Innovation by Vija V. Vaitheeswaren.
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Traditional news sites still dominate online for...
… but one-third of US adults getting news online use keyword searches, according to a new study.
Via SimplyZesty
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Customer communication tops benefits of social...
A study by IT industry association CompTIA found better communication with customers to be the leading business benefit in using social media tools. The top five are:
Better communication with customers, cited by 61% of responding companies
Cost savings - 51%
Brand positioning - 49%
Real-time customer satisfaction - 48%
Potential lead generation - 43%
Currently being used are the major...
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"Social" changes every part of the business model
Social era business models, says Nilofer Merchant in her article, “Stop talking about social and do it,” need to keep up with “fundamental and irrevocable” changes like these:
Via Harvard Business Review
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What's in a name?
After debating all the pro’s and con’s, this tech blogger decides to drop the term “enterprise 2.0” and run with “social business.”
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Customer sentiment analysis? Apply it carefully.
Retailer Duluth Trading uses analytics for marketing decisions in all its channels. With social network sentiment, however, it finds some risk in embracing analytics uncritically. “Not everyone’s going to appreciate the humor in ads for ‘Buck Naked’ underwear. One of the challenges is figuring out what is worth responding to, and what isn’t,” said Mark DeOrio,...
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“Science replaces private prejudice with publicly verifiable evidence.”
– _
-Richard Dawkins
(via realcleverscience)
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Working remotely is a top 3 perk
Via Survey: Telecommuting Becoming More Prevalent
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Social media is about social science not...
Updating a blog from 5 years ago, Brian Solis says:
“As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et al. After all, everything comes down to people.
“Unfortunately in new media, we tend to put technology ahead of people. Think about your current social media, mobile,...
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Earning merit badges at work
Instead of process automation, try using behavior amplification. ”One of the common misconceptions about social applications is that it’s replacing face-to-face, or real interaction, with online virtual interactions. Nothing could be further from the truth. Great social apps encourage people to meet more often face-to-face - you see this with Twitter with meetups, and on Facebook with...
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“Collaborating with people through shared purpose creates advantage because it...”
– Nilofer Merchant, “Rules for the Social Era” (Harvard Business Review)
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Is Technology Making Us More Human? →
smarterplanet:
This week at Gartner 360, I am presenting an overview of how companies must embrace the use of digital, social and mobile technologies to create and deliver new sources of value to meet the needs of today’s empowered consumer. We often discuss the forces of digital, mobile and social as transformational, as they strip away the boundaries of time, distance, and mobility that have...
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Asking the right person: Supporting expertise...
Through simulation of real-life expert-location tasks, this study found that the current leading approach leads to a 28% strikeout rate, but an improved interface reduces these bad leads to 9%. Providing extra information in search results is key to success of the system.
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Hiring on values instead of skills to change the...
One way to get tangible about changing the culture is to expand selection criteria to include a candidate’s values as well as skills. This article shows how IKEA does just that. The innovative furniture retailer uses a hiring questionnaire, for example, that downplays skills in favor of values and beliefs.
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Can technology close the happiness gap at work?
80% of people dislike what they do for a living! This article in Fast Company Co.Exist points out the need to address this “disengagement crisis” with new networking approaches and technology: “Beyond restructuring companies to incorporate collaborative spaces, flexible hours, and encouragement of natural talents, it’s important we build tools so anyone can easily connect to...
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7 reasons why insurance firms don't get social...
IBM blogger Christian Bieck points to these stumbling blocks to social media among financial services organizations:
1. Too radical
2. Thinking in channels instead of interactions
3. Numbers ( hard to calculate impact)
4. Control (too much uncertainty)
5. Politics (cannibalization, for instance)
6. Culture (even among the younger set)
7. Inertia (enough said!)
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Managing the Uncertainty of Open Innovation →
Large corporations like Nestle, Kraft, Siemens, General Mills, and Clorox all participate in open innovation practices. Here is a case study of the open innovation process at Proctor & Gamble, one of the most respected consumer product companies in the world. P&G introduced their Connect Develop program on their website. The site is a place where the general public can submit their...
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“De-routinization of Work
The core value that people add is not in the processes...”
– Gartner Says the World of Work Will Witness 10 Changes During the Next 10 Years (via mediafuturist) 