May 2013
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“Humphreys said one of the early conclusions from her research is the possibility...”
– Back to the future: What if the ‘mass media’ era was just an accident of history? (via courtenaybird)
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How Social Intranets Cultivate High Performers →
To address obstacles to high performance, including a lack of collaboration and ability to share, you need the power of social business. Keep in mind, social doesn’t mean a stack of software tools. Instead, it is a way of doing business that offers a seamless flow of information, context and activity across different applications and business activities. Via CMS Wire
“Tumblr isn’t a blog platform like WordPress; it’s a social network that has a...”
– Neil Patel, KISSmetrics | 7 Things Marketers Should Know About Tumblr (via Union Metrics)
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“Leadership in networks does not come from above, as there is no top.”
– — Harold Jarch, Connected leadership
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April 2013
13 posts
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“Is a social network without integrated analytics like a vehicle without a safety...”
– Social media hit a low with the Boston Marathon witchhunt, says blogger Eric Schartzman. Analytics, he argues, needs to be embedded in big data.
Via briansolis.com |Without Analytics,Big Data is Just Noise
“The survey found a large percentage of Millennials – and an even larger...”
– USC Annenberg | Is online privacy over? Findings from the USC Annenberg Center for the Digital Future show Millennials embrace a new online reality (via infoneer-pulse)
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When people can't share, and won't say no →
Social businesses are designed to share expertise. But all too often requests for information go ignored. It seems people would rather say nothing than say they can’t help you.
Some tips for getting answers from Quentin Smeltzer on the Smarter Commerce blog:
Before asking for help, try to find the answer yourself.
For quick answers, instant messaging, phone calls or popping around a...
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“When I think about the successes in Silicon Valley, many of the most enduring...”
– Innovation teams don’t work. Here’s what does | VentureBeat
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Customer service jobs are more fun than they used... →
Today, customer service is among the more sought-after professions for bright young professionals who expect to love their work and be well compensated for it…. A 2012 report from CareerBliss, which conducted an analysis of more than 100,000 employee-generated reviews, found that the Customer Service Representative was one of the “happiest” jobs in America. What’s more, according to...
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IBM SmartCloud for Social Business Expands to... →
With its new European Data Center, IBM will help meet each customer’s unique deployment needs through flexible delivery models, including either public or private cloud or a mix of cloud and on premises.
Once live, companies can tap into IBM’s integrated social experience that includes one-click access to tools such as online meetings, email, calendaring, instant messaging and...
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“Dominant social manifestations. McRae argues that the cultural, behavioural and...”
– How should CIOs engineer the new social enterprise | Inside Analysis (via wja)
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The rise of collaborative consumption →
Check out these 3 examples: Product or service sharing. Car-sharing services, like Zipcar and fashion rental companies like Bag, Borrow & Steal allow you to rent everything from ball gowns to designer bags without the commitment of ownership. Use it when you need it and give it back. Redistribution. Craigslist, eBay and Freecycle are the big players in this space where the idea is to pass...
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Study validates social selling →
A large European telecommunications company used Skype, Facebook, Twitter, among others, to communicate with existing and prospective customers on presenting products, closing sales and answering customers’ questions. In most cases, the social media-enabled workforce was able to accomplish more sales- and customer-relations-related tasks and did so more quickly, researchers said.
Via Bloomberg...
March 2013
15 posts
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“Givers motivate themselves to avoid complacency by focusing on the benefits to...”
– Adam Grant, professor, Wharton School — Is Giving the Secret to Getting Ahead? - NYTimes.com
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Transforming the Enterprise through Innovative...
… brought to you by IBM Services and Research
CTO Telecom Research Paul Bloom
GBS Digital Front Office Leader Peter Korsten
March 14. Last week, IBM CEO Ginni Rometty announced the company’s vision for what will differentiate enterprises from their competitors in the new “Era of Smart.” One of the major shifts she described is that in order to create value, organizations need to serve...
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Small Sacrifices: a social banking tool to improve... →
Charaka Kithulegoda discusses new social technology and social programs at ING DIRECT Canada:
Social banking has also helped us encourage our customer to save, through a program called Small Sacrifices. In a recent survey, we found that 52 percent of Canadians said that if they were able to better visualize what foregoing their daily, weekly and monthly spending on non-essential purchases...
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Does social media cloud our ability to critique... →
Dr. Rudra Sil, professor of political science and co-director of the Huntsman Program in International Studies and Business at the University of Pennsylvania, citing Arab Spring as an example, argued that social media distorts our perceptions of international issues. Speaking at The College of William and Mary he warned against oversimplification:
Unemployment had been rising for five years. And...
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Everything will change, even clothing →
One of the most powerful things about enterprise collaboration platforms is their ability to make your company more agile and adaptable. This means that things are going to change and you need to be ok with that. What kind of change are we talking about? Everything has the potential to change ranging from the type of clothing your employees wear to work every day (moving from suits to a more...
“The best answer to disengagement is not trying to train first line managers to...”
– Why are disengaged employees disengaged? — GigaOM Pro (via fredericwilliquet)
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“Understand the social network not as your new water cooler, but as your new...”
– IBM CEO Ginni Rometty: Gaining Competitive Advantage in the New Era of Computing « A Smarter Planet Blog
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Mobility and healthcare innovation →
Mobility is a big part of the solution for healthcare innovators:
Sproxil, in partnership with IBM, detects counterfeit medications. Patients scratch off a sticker to reveal a code they text to Sproxil, for authentication.
Daktari 1525, from Safaricomm, is a 24-hour call-in medical service in Kenya, where healthcare providers are extremely scarce.
Proteus Digital Health has created tiny...
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Listening to the voices of social business →
Companies with the foresight and know-how to apply [social media] thoughtfully, and with rigor, will be the big winners. A great example is social media’s ability to spur the convergence of brand and culture. It encourages people to integrate their personal and professional personae in ways that lead to new and valuable ideas and work – for the individuals and their organizations. An example of...
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February 2013
20 posts
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Where marketing execs are spending all those tech... →
By 2016, 80 percent of marketing tech investments will come outside of IT, Gartner predicts. Here’s where those marketing dollars are going now.
* Marketing automation. Content management and social media monitoring, as well as the automation, aggregation, and analysis of social data. Also, established technologies such as sales-force automation and CRM. These increase the effectiveness of...
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Why Gangnam Style video went viral →
A crazy horse-riding dance by Psy and an addictive chorus went a long way towards making Gangnam Style a viral hit, with 2 billion views on YouTube alone.
But there is more. According to analysts, two major factors seemed to contribute the most:
- Crowd sourcing. The signature dance with simple stomp and arm twirl didn’t come from one or two top choreographers. It was crowd-sourced from...
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IBM makes big play for mobile enterprise →
A major mobile initiative from IBM involves software, services and partnerships with other large vendors.
IBM. plans to deploy consultants to give companies mobile shopping strategies, write mobile apps, crunch mobile data and manage a company’s own mobile assets securely. Thousands of employees have been trained in mobile technologies and corporate millions will be spent on research and...
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Getting closer to customers in an indirect channel... →
Being customer focused in the digital age means knowing and interacting with customers as individuals rather than as market segments. Unfortunately, the current electronics distribution model makes customer intimacy difficult. Due to the indirect sales model that dominates the consumer electronics industry, most manufacturers are not directly involved in the sales transaction with the end user.
...
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WatchNew Year, New World | New Voices for Our Path Forward (by The GBS Social Business Channel)
Using mobile devices and a new, novel collaborative video production process, millennial generation IBMers share their perspective on the path forward for IBM’s consulting organization, Global Business Services
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“We had people who were direct mail specialists but now are specialists in how...”
– - Ed Abrams, VP marketing for midmarket, IBM
IBM Remakes Marketing Team to Key on Social Media Channels
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‘Mobile retailing’ is changing shopping →
.. diffusion of mobile retailing is moving rapidly beyond the early adopter phase. A recent study conducted by the Centre for the Study of Commercial Activities (2012) on the mobile shopping behavior of 18 to 25 year old university students found that 91 percent of respondents owned a smartphone. One-in-three said they had downloaded a shopping-specific app, and the majority of respondents said...
